This Privacy Policy (this “Policy”) tells you about how we use and protect your personal information. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, DO NOT USE THE SITE IN ANY MANNER.
 
1. Scope. This Policy describes how we handle your personal information for our products and services available through this website (the "Site"). By accepting the Policy and the Terms and Conditions (/home/theme.aspx?id=18) and our User Agreement in connection with your use of the Site or your purchase of our products or services, you expressly consent to our collection, storage, use and disclosure of your personal information as described in this Policy. This Policy is effective upon acceptance for new users and is otherwise effective on November 28, 2007.

• email address, physical contact information, and other information;
• transactional information based on your activities on the Site;
• shipping, billing and other information you provide to complete a;
• correspondence through the Site, and correspondence sent to us; and
• computer sign-on data, statistics on page views, traffic to and from the Site, and other information, including IP address and standard web log information.

3. Use. Our primary purpose in collecting personal information is to provide you with our products and services in a safe and efficient manner. You agree that we may use your personal information to:

• process your order;
• send you reminders, and alert you regarding our products, services or promotions that we believe may be of interest to you;
• resolve disputes and collect fees;
• enforce our Terms and Conditions and User Agreement; and
• customize, measure, and improve our products and services and the Site's content and layout.

 4.  Links to Other Sites. The Site may contain links to third party sites at which personal information is collected and used. Your visit to any third party website is governed by the privacy policy applicable to that site. Escala cannot control nor is it responsible for any such third party collection or use of your personal information.

5. Our Disclosure of Your Personal Information. We may disclose your personal information to respond to legal requirements, enforce our policies, or protect anyone's rights, property, or safety. We may also share your personal information with:

• third parties to whom you explicitly ask us to send your information;
• law enforcement or other governmental officials, in response to a verified request relating to a criminal investigation or alleged illegal activity; and
• another business entity, should we plan to merge with, or be acquired by that business entity (should such a combination occur, we will require that the new combined entity follow this privacy policy with respect to your personal information. If your personal information will be used contrary to this policy, you will receive prior notice).
• We do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent.

6. Our Disclosure of Non-Personal Information to Third Parties. Any information collected that does not constitute personal information about you is our property, and we may sell, rent or otherwise share that information to or with third parties.   

7. Cookies. We use "cookies" (a small, unique text file that a website can send to your computer hard drive when you visit that site) on certain pages of the Site to help analyze our web page flow, customize our services, measure promotional effectiveness, and promote trust and safety. A few important things you should know about cookies are that:

• We offer certain features that are only available through the use of cookies.
• We use cookies to help identify you and maintain your signed-in status.
• Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive at the end of a session.
• You are always free to decline our cookies if your browser permits, although doing so may interfere with your use of the Site.

We do not make any cookie information available to third parties. Most web browsers can either alert you to the use of cookies or refuse to accept cookies entirely. If you do not want us to deploy cookies in your browser, you can set your browser to reject cookies or to notify you when the Site tries to put a cookie on your computer. Rejecting cookies may affect your ability to use of some of the products and/or services at the Site. In the future, we may also use other similar technologies on the Site for the same purpose or for similar purposes. If we do so, we will modify the Policy accordingly. See Section 11 of this Policy.

8. Our Contact Information. If you have any questions or comments regarding this Policy, please contact us using the information found under the "Contact Us" page (/home/theme.aspx?id=16) on the Site.

10. Security. We use commercially reasonable efforts to ensure that any information you give to us is stored and maintained in a secure environment. However, as you probably know, third parties may unlawfully intercept or access transmissions or private communications. Therefore, we do not promise, and you should not expect, that your personal information or private communications will always remain private.

11. Amendments to this Privacy Policy. We may amend this Policy at any time by posting the amended terms on the Site. All amended terms automatically take effect when they are initially posted on the Site.